Trading Date
2016
Founders
Paul Rostand
Vala Team
Jasper Smith
Paddy Willis
Portfolio
Better Ventures EIS
Bakery business making biscuits sold through cafes, hotels, artisan food stores and major supermarkets.
A brand that is “turning conventional biscuit wisdom on its head”, The Artful Baker started life as a micro-bakery in 2016. In February 2021, The Artful Baker received investment from Warburtons, through its bakery innovation investment fund, Batch Ventures. This a significant milestone for The Artful Baker, since the company will benefit from strategic support from Warburtons, particularly with regards to scaling up manufacturing and increasing exports.